Hole is not just a fashion brand, it’s a way of living. You don’t have to be a wannabe sportsman or even be a top athlete, just be as you are. Hole is made for the upbeat and fun loving approach of everyday life and especially for the lazy ambitious people among us.
Hole.life designs smooth wearing fashion items that fit you like a second skin. A great collection shirts, skirts, dresses and pants, that takes you right back at the beach of your dreams. Every piece is marked with the signature ‘hole’. It allows you to show the world some skin revealing your true self.
Don’t take it all too seriously.
After all ‘Summer is a state of mind’
Joint venture with Jibe City Bonaire
Jibe City is one of the most relaxed and laid back windsurf places on earth. Many windsurf groms were born right here on Bonaire. So it’s not by accident this is the basis of Hole.
Designer shirts now available in our webshop
Hole works closely together with island lover and crack designer Willem Cattersel.
This has resulted in a series of shirts of soft cotton that will bring you back to the rlx feeling of the island of Bonaire. These shirts are now not only available at Jibe city but also on this website. You will get back the feeling of your great stay on Bonaire.
About Willem Cattersel:
“Twenty years from now you will be more disappointed by the things you didn’t do than by the things you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore, dream, discover.”
A visualization of an ever growing passion for arts, boardsports and love for the ocean. An artist’s impression that will swing you like the waves. Emotions I cannot express in words but am able to show throughout my creativity. An unexplainable feeling created by the forces of nature. One that’s understood by fellow artists and surfers. An unseen eye for quality, where being the best just is not good enough.
And so it begins. My story, my past, my future, my knowledge, my dreams…”
It’s life, but not as we know it
Hole.life puts the world at your feet. It’s not bound to a city or a continent, it’s wherever you are. It inspires and stimulates you to take it easy and enjoy the company of friends. Stop rushing, start breathing. Sit back and maximize the moment you’re in. Now open your eyes again and realize you’re alive! Hole.life.
The brand motto ‘Summer is a state of mind’ has always been the personal mantra of Daan Verwiel, Creative Founder of Hole. He turned the laid back outlook on life into a non-stop positive relaxed vibe.
For Hole, this means that website models are friends from Bonaire and all work at Jibe City. The photographers Johnn & Miranda Mulder are also from the Island.
After John Mulders worked internationally in the oil industry for 25 years, it was time for a career change. He came with his wife and dog to Bonaire in June 2016 and started up a photography business. Nowadays, the couple hardly has time to windsurf on beautiful Lac Bay anymore but they enjoy taking pictures and it takes them to all sorts of different places and meet lots of interesting people
Willem Cattersel, who designed prints for the Hole and Kite Boarding Bonaire, used to live and kite on Bonaire, currently he is rinding the waves of Scheveningen.
Holes cares about the environment, though who would dare say they don’t?
It is never good enough but we are constantly trying to do a little more.
No more plastic cups and bags
We all know how easy it is to get a plastic cup full of refreshing water. But we also know the plastic is not good for the earth.
Hole wants to make it easier to enjoy water in a clean way, so we introduce the Thermox
Zero waste & Great taste
Help us to preserve the ocean we love to surf on. Use this bottle to reduce the plastic soup in our oceans and make a statement to your friends. This thermo bottle is made of stainless steel and is PBA free. Your drink will stay hot for 12 hours and cold for up to 24 hours.
The first thousand people to buy one of our jibe shirts will get a free cotton bag to reduce the plastic bags destroying our beaches.
The Groms of Jibe city are helping out
The Groms (skillfull young surfers) help keep the beaches of Bonaire clean. Jibe city and Hole sponsor them with the gear they need to get better in their sport and motivate them to keep the beaches as a cleaner place to surf and enjoy life. The Groms are coached by Youp Scmith, a pro windsurfer, and Gert Jan, the manager of Jibe, who inspire them to be better surfers and take care of beaches they love to surf on.
Use biodegradable Sunscreen
All sunscreens, blocks, and oils wash off your skin when you get in the water, even the biodegradable ones. The difference between the biodegradables and the regular ones is that the biodegradables will be decomposed within a couple of days while the non-biodegradables takes a long time to decompose. Some, especially those with high levels of zinc oxide, never fully decompose. This causes serious harm to the coral and the environment.
In 2010 we introduced the BBQ a biodegradable sunscreen to make a statement. Nowadays more and more brands are joining the movement, and getting rid of the toxic chemicals sunscreens.
Hole BBQ is not currently available but that should not stop you from using other biodegradable sunscreens. Please do so, to protect the inhabitants, and maintain a sea you can continue to enjoy.
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